Port Lincoln and the Eyre Peninsula is targeting Adelaide residents to come and visit the region this winter as people across the state prepare to travel over the winter break.
On June 30 the Port Lincoln Visitor Information Centre released its 'Winter Outdoor Adventure' video promoting outdoor and camping attractions for visitors this winter.
Port Lincoln City Council tourism development officer Naomi Blacker said as a destination Port Lincoln was seeing good interest in visitor numbers for the winter school holidays.
She said the Adelaide market was being targeted to bring visitors to the region, citing a statistic that only 10 per cent of Adelaide residents had been to the Eyre Peninsula.
"One of our challenges is to get Adelaide people to come further afield," she said.
"It's a huge opportunity for us and the Adelaide market to experience something different by coming here."
Ms Blacker said Port Lincoln residents were encouraged to visit the Visit Port Lincoln Facebook page and share the Winter Adventure video.
The video has already been shared on Facebook nearly 180 times as of Friday.
The region has been well supported by South Australian Tourism Commission, with chief executive officer Rodney Harrex and chairperson Andrew Bullock visiting on June 29 and 30.
Ms Blacker said collaboration with the commission was key as the region looked to capitalise on intrastate, and even interstate potential.
Mr Harrex and Mr Bullock visited representatives of the local tourism and hospitality industries and relevant stakeholders to get a full picture of the impacts from COVID-19 and get direct feedback.
Mr Bullock said the picture painted was one of cautious optimism and with positive signs going into winter, things were looking up.
He said there was a lot of potential from intrastate and interstate travel going forward, with regions like the Eyre Peninsula set to benefit.
"$65 billion is spent by Australians overseas per annum, if Australians can spend that money domestically travelling around Australia then it's a huge opportunity for the country but in particular in South Australia we're primed to really benefit once borders are opened in a safe manner," he said.
On the intrastate front, Mr Bullock said the visitor economy in South Australia reached $8.1 billion at the end of December, with 53 per cent being spent by South Australians getting out and about to the regions.
"There's an opportunity here to get South Australians and Australians out and about," he said.
"The great thing about the Eyre Peninsula is the open spaces and the feeling you're in your own space.
"There's an underlying swell of caravaners who also are looking for that experience of being in their own space while getting top quality tourism experiences."