Arno Bay entrepreneur Liam Robst-Provis, 8, has come up with an egg-sellent idea to raise money for this month's MS Readathon.
The Cleve Area School student is collecting undersized eggs from chickens he helped hand raise at local business East Winds Produce, and selling them at the Cleve School and Community Library.
The eggs are all registered and laid by free-range local hens but while tasting the same, are different sizes, colours and shapes to those usually sold.
Proceeds from Liam's venture will go to the MS Readathon, a fundraiser supporting the children of families with Multiple Sclerosis by encouraging students to read for a cause.
Liam's mother Seonie Robst said while her son is a keen book lover, he struggles with dyslexia and has found MS Readathon a great incentive to read more.
"We joined up online and set a goal of $250," Ms Robst said.
"As an extra bonus he received a T-shirt, sticker charts and encouraging online messages to boost his interest."
She said there had already been a wonderful response from the community.
"He's decorating each carton individually and collecting the eggs every day to keep up with demand already!"
Later this month, Liam will also be selling heritage sunflower seedlings for the cause.
Those wishing to support Liam in his readathon or set up a campaign can visit www.msreadathon.org.au.