Butchers at Cleve and Cowell are joining hundreds of butchers around the country who are going pink to raise much-needed funds for breast cancer research.
Cleve Butcher Shop co-owner Murray Traeger said it was a great thing to get involved in.
“We’re doing it for the ladies, it’s a really great thing to be involved in,” Mr Traeger said.
“It’s just some way for us to help with the research.”
Mr Traeger, who owns the butcher shop with Grant Fennell, said his team had been wearing pink aprons and hats during October, which is Breast Cancer Awareness Month, as well as keeping a collection tin by the register.
The ‘Pink Butcher’ campaign started in 2016 and was the brainchild of Adelaide butchers Rodney Sims and Sam DiCicco.
Mr Sims’ wife Pat was diagnosed with breast cancer in 2005 and and when she celebrated 10 years as a breast cancer survivor in 2015, Mr Sims saw it as an opportunity for butcheries to give back to their local communities.
We’re doing it for the ladies, it’s a really great thing to be involved inMurray Traeger, Cleve Butcher Shop
While Mr Sims was devising his plan, Ms DiCicco, a breast cancer survivor and Breast Cancer Network Australia volunteer, was already turning her store at Seaford pink each October.
Brought together by the Australian Meat Industry Council, the idea for the campaign was born and in only its second year, has attracted support from butchers throughout Australia.
The Pink Butcher campaign raised $36,000 last year for breast cancer research and to support affected families.
Joanne Klingberg, who owns Our Butcher @ Cowell with her husband Craig, has got on board with the Pink Butcher campaign for the second year.
“The Australian Meat Industry Council promotes it and Master Butcher sponsor it, so that’s how we got involved,” Mrs Klingberg said.
“We’ve had promotional material all over the store for the whole month and a collection tin, nothing special.
“It’s a good thing to promote and a really good cause, as well as an easy thing to raise funds for.”
Butchers in Ceduna, Wudinna and Whyalla have also supported the Pink Butcher campaign.
Help raise funds for your local butcher by visiting the Pink Butcher’s Go Fund Me page at thepinkbutcher.gofundraise.com.au.