MYPONGA – Coffees and milkshakes at the Royal Adelaide Show will have Fleurieu flavour, as a new contract means only Fleurieu Milk Company white milk will be used at the Adelaide Showground.
Myponga-based Fleurieu Milk Company signed a contract with the Royal Agricultural and Horticultural Society of South Australia (RA&HS), so now their white milk will be exclusively used at the showground and The Milk Bar over the next three years.
Fleurieu Milk Company manager Nick Hutchinson said the contract was a “real vote of confidence” for the company.
“Fleurieu Milk Company aims to become South Australia’s premium dairy producer and we want consumers to understand why we are different,” he said.
“There’s no better platform to do this than the Royal Show that is visited by half a million people.
“Our joint vision for the industry and the direction we want to head in makes this partnership a perfect fit.”
Mr Hutchinson said the company looked forward to working with the society to continue promoting why the public should support local business.
“Earlier this year South Australian consumers came together to fight back and rally behind dairy farmers who had been hit with yet another price reduction from the major milk processors,” he said.
“Since then the support we have received from the public has been overwhelming but we believe this is only the beginning.”
RA&HS chiefe executive John Rothwell was excited about the joint venture.
“There is certainly a heightened demand within the community for locally sourced, processed and packaged milk, and the society is keen to reflect this by choosing a respected local supplier,” Mr Rothwell said.
“One of the society’s key roles is to champion and promote South Australian agriculture and products, and what better way to do this than by showcasing a respected South Australian business like Fleurieu Milk?”
The 2016 Royal Adelaide Show is on September 2-11.